How Telegram Advertising Works? Learn how you can promote your product in telegram.
In March 2018 telegram hit 200 million monthly active users. That opens countless opportunities for Telegram advertising. Since there is still little competition, new comers stand a chance reaping the rewards from it.
That is good news for small and middle-sized companies, because they can build their presence without competing against large ad budgets.
Telegram has stated it will never have ads or sell user data. However Groups and Channels are great tools to reach your audience and market the product.
Telegram Ads in Groups VS Channels
Telegram advertising can be done through groups or channels. The choice depends on your goals. If you want to build an audience that would follow your posts and drive traffic to the website, choose a channel.
If you want to provide support, talk with your members, get instant feedback, then go with the groups. Super groups have an option to have pinned posts, however it will not bring the exposure that is similar to the channel.
Sometimes it might be wise to setup both, use the group for the communication with your audience and drive members to the channel with will be used for announcements, blog posts and Telegram advertising.
Channels have better capabilities for reach out, therefore let’s discover their capabilities.
Telegram Channels are perfect for marketing
One of the most powerful marketing tools on Telegram are channels. They are perfect for broadcasting your news or promotions. Main advantage of channels is push notifications for every new post and unlike groups, unlimited subscribers amount.
It makes them similar to email list, just with a better engagement rate.
You can use your channel in many different ways.
- News about the product
- Promotion announcements
- Coupon promotion
- Gathering feedback through voting
- Engaging and building trust
Instead of promoting your product page directly, consider growing your own telegram channel and advertise the product through it. It is free to reach your audience.
In comparison, with facebook page you might expect your posts to show up organically in the news feed to 3-5% of your audience. While channel posts have 100% exposure in the app along with the push notification.
Private or public channel?
There are 2 types of channels, public and private. To join private channel you must be approved by admin. It can work well if you have a subscription product and want to share an exclusive content with subscribers.
Public channel’s content can be seen by anyone. It is the most popular communication method for companies. If your goal is to reach large audience that you can reach, public channel should be your choice.
How to advertise Telegram channel?
If you start your channel from scratch, growing it without a plan won’t give positive results.
First of all, think about your content strategy and prepare few posts. Content should be bring value to your subscribers and touch their interest points.
When you start channel promotion, try to make use of all available resources.
List the telegram channel on your website, social media, email newsletters.
Upon inviting, show your audience the clear benefit for joining the channel, it can be exclusive news, discounts or additional information.
Best places to advertise your Telegram channel
Once you have used internal media, you can list the channel on telegram directories. These websites attract telegram users who are seeking new and interesting channels to follow.
Here is a list of directories you can use:
In addition to that there is plenty of other places where you can advertise your telegram channel
Comment on the relevant threads with a join link to the channel. Just avoid spamming it without providing any benefit to the community.
Find questions that are related to telegram channels and post your reply there.
You can also research the questions or create your own and provide the answer why your channel can be helpful.
In case you have some budget to attract the subscribers, consider contacting various channels and ask them to do a shout out with your channel link. Once you have more than 1000 subscribers offer other channels promotion in exchange they would promote you back.
Find relevant telegram groups and engage in the conversation. From there you can mention your channel and ask members to join it if they are interested in your product.
Don’t get blindfolded
When you have many Telegram advertising sources, tracking down where subscribers come from can get messy. Therefore for each source, create a separate bit.ly link. That way you will see the performance of your subscriber sources.
Once you find sources that give stable subscriber flow, scale it as much as you can.
It might look like tedious job, but don’t forget you are building a list which can be monetized, many times, completely free.
Easiest way to get Telegram subscribers
If you find that advertising your telegram group or channel is hard, we can help you to achieve your goals. Advertising with us is effortless and done in a timely fashion.
We provide Telegram advertising services to grow members for channels and group based on your target audience.
Learn more about our services here.